Using UTMs for social media make it easy as it allows you to track social media clicks, identify which social media activities drive the most traffic, leads, or sales, and further fine-tune your social media strategy to maximize revenue. To make the most of social media marketing, you need to understand how much time and money you’ve invested into your social media activities and how many conversions these efforts have resulted in. UTM tracking is a great way to optimize your social media efforts as it allows you to define the ROI (return on investment) for your social media campaigns and gauge how effective they are. Now that you have a basic understanding of how to create an URL with UTMs, let’s have a look at the ways you can leverage UTM parameters to gain actionable insights into your campaigns. To shorten the URL, click the Convert URL to Short Link button.The Copy URL button of the Google Analytics Campaign URL Builder Once you’ve entered all the UTM parameter values, Campaign URL Builder will automatically generate the URL.For instance, it can be text_link, logo_link, red_banner, etc. Enter the parameter value that will help you to track various ads within one campaign.Enter the paid keywords you use in your campaign.You need to give each campaign a name to make tracking your marketing efforts easier. Enter the type of medium driving the traffic, for example, paid social, email, banner, etc.Enter the source of your traffic, for example, Facebook, Twitter, Google, etc.Go to Google Analytics Campaign URL Builder.Let’s have a look into how you can set up UTM parameters with Google Analytics Campaign URL Builder. Fortunately, the web offers lots of UTM builders to help you tackle the task, including Hubspot, Google Analytics Campaign URL Builder, the Hootsuite Composer, etc. Though you can create UTM tags manually, it’s pretty time-consuming. An example of an URL with utm_content How to Set Up UTM Parameters It allows you to identify which one is more effective and drives more clicks. This type of UTM is used to differentiate between items of content on the same page, like CTAs or buttons. This tag is used to determine the paid keywords that drive clicks to your campaign. This can be a sale, a giveaway, a product launch, etc. This UTM tag is used to identify a specific campaign you use the link in. UTM medium in the link below shows that the link was shared through email. This tag type specifies the marketing channel through which the link was shared, for example, email, CPC, or social media. For instance, the link below shows that a user arrives at the website through a link on Twitter. This tag is used to identify the source of traffic. Some of them are required, while others are optional. There are several types of UTM parameters. You can use UTM tags to track social media links from different campaigns, identify what CTAs resonate with your audience most, what links get clicked in the newsletter, etc. They look the same for the tool and here is where UTM tracking steps in. It can’t differentiate between people clicking through your Facebook post and Facebook paid ads. However, it can’t provide you with fine details. Though Google Analytics indeed sheds light on where your website visitors come from, the tool doesn’t go deep into detail.įor example, Google Analytics can tell you where your source of traffic is coming from-Facebook or Pinterest. You may say that there’s Google Analytics for all these. You can understand how successful different pieces of content are.They allow you to gauge how effective a channel is and measure ROI.They provide insights into how people get to your content.Here are the main advantages of using UTMs in your campaigns: An example of an URL with UTM parameters The benefits of UTM parameters Here’s an example of an URL containing UTMs. They contain information about the place where the link was added and allow tracking clicks and traffic from a specific location without hassle. Before we dive deep into how to use UTM parameters to your advantage, we need to answer a question-what does UTM mean? UTM stands for Urchin Tracking Module and UTM parameters are short pieces of code added to a link.
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